Google Grants for Non-profits is an incredible program that provides eligible organizations with free advertising on Google AdWords. This program has been a lifeline for many non-profits, allowing them to reach a wider audience and raise awareness about their cause. However, there have been some changes to the program for 2023 that non-profits should be aware of.

First, the daily budget for Google Grants for Non-profits has been increased from $329 to $40,000. This is a significant increase and will allow non-profits to reach even more people with their ads. However, it's important to note that the budget is still subject to the standard $2 maximum cost-per-click.

Second, the targeting options for Google Grant ads have been expanded to include YouTube and Gmail. This means that non-profits can now reach a wider audience by placing their ads on these platforms. This will also allow non-profits to target specific demographics and interests, making their ads even more effective.

Third, Google Grants for Non-profits will now require organizations to be up to date with their Google for Non-profits account information. This includes having an up-to-date website, contact information, and mission statement. This is to ensure that the ads are reaching the intended audience and that the non-profit is in compliance with the terms of the program.

Finally, Google Grants for Non-profits will now require non-profits to have a Google Analytics account set up to track the performance of their ads. This will allow non-profits to see how their ads are performing and make adjustments as needed.

In conclusion, Google Grants for Non-profits is an invaluable program for non-profits. These changes for 2023 will allow non-profits to reach a wider audience and make the most of their advertising budget. It is important for non-profits to stay up to date with their Google for Non-profits account information and Google Analytics to ensure they are in compliance with the program and able to track the performance of their ads.